As we approach the most prestigious week in the Ascot calendar, the atmosphere in Berkshire is shifting. Gardens are being manicured, the finishing touches are being put on world-class millinery, and here at Creed Gallery, we are preparing for the influx of global collectors who descend upon the town for the Royal Meeting.
The connection between the Royal Family and fine art is centuries old, but as we look toward the 2026 season, it’s fascinating to see how the "Royal standard" of collecting has evolved from the Old Masters to the contemporary icons we house right here in Ascot.
Expert Tip: When collecting for a season like Royal Ascot, we recommend vibrant, light-reflective pieces that mirror the summer atmosphere of Berkshire.
The Royal Collection: From Rembrandt to the Modern Masters
The Royal Collection is one of the last great European royal treasures to remain intact. While it is famous for its Dutch Masters and Renaissance drawings, the collection is far from a time capsule.
In recent years, the Royal Family has shown a keen eye for artists who challenge the status quo. Queen Elizabeth II famously added works by Andy Warhol—who depicted her in his Reigning Queens series—to the collection. King Charles III has continued this legacy of modern patronage, focusing on artists who capture the spirit of contemporary Britain.
The "Creed" Connection: Bridging the Palace and the Gallery
When you visit us at Creed Gallery, you’ll notice that several of our featured artists share a direct lineage or a thematic connection with the Royal Collection’s modern evolution.
Andy Warhol: As mentioned, Warhol is one of the few contemporary "Pop" artists to be officially acquired by the Royal Collection. His bold, colour-saturated aesthetic redefined portraiture, much like the royal portraits of centuries past.
Damien Hirst: A titan of the Young British Artists (YBA) movement, Hirst’s work represents the pinnacle of modern British prestige. His influence on the UK art scene is something the Royal Family has acknowledged through various exhibitions and cultural patronages over the decades.
David Hockney: Perhaps Britain’s greatest living artist, Hockney’s exploration of the English landscape and his innovative use of technology (like his iPad drawings) mirror the Royal Family’s own long-standing support of British landscape tradition and innovation.
Christian Hook: As a winner of Sky Arts Portrait Artist of the Year, Hook’s work sits at the intersection of classical skill and modern abstraction—a style that fits perfectly within the grand tradition of British royal portraiture while remaining firmly in the 21st century
Preparing Your Collection for the Season
Royal Ascot is a time of high fashion, elite sport, and cultural celebration. Just as the Royal Family maintains their collection to reflect both history and the present day, we believe a personal collection should do the same.
Whether you are looking for a blue-chip investment piece by Banksy or Ai Weiwei, or a vibrant statement work by Bradley Theodore to celebrate the summer season, our gallery is curated to meet the standards of the world’s most discerning collectors.
Visit Us in Ascot As you travel through Berkshire, Surrey, or London on your way to the racecourse this season, we invite you to step into Creed Gallery. Experience a collection that honours the tradition of the Royal Family’s patronage while pushing the boundaries of contemporary art.
Attending the King George Weekend? Book a private morning viewing at Creed Gallery Ascot to discuss your collection over coffee before the first race.
Located in the heart of Ascot, we are open throughout the racing season to help you find the next masterpiece for your home or portfolio.