By Helena, Art Consultant at Creed Gallery
Starting an art collection can feel like stepping into another world-one full of its own language, value systems, and unwritten rules. To cut through the noise, I sat down with Zaid, Gallery Director at Creed Gallery, to learn how he guides new collectors through those first steps.
For Zaid, collecting art isn't about chasing trends or ticking boxes. It's about building something personal, intentional, and lasting.
With over 15 years in the art world-and a reputation for championing rising talent while also placing works by major names like Banksy, David Hockney and Andy Warhol; Zaid has a unique vantage point. He's seen firsthand how thoughtful collecting can enrich not only walls but lives.
In our conversation, he shared five essential tips for anyone looking to start their art collection with clarity and confidence.
1 Buy What You Connect With
"The best collections are built around instinct - not algorithms," says Zaid. "If something makes you pause, if it resonates - that's usually a sign worth trusting."
He advises collectors to begin with the art that draws an emotional or intellectual response, rather than what's 'hot' on social media. "Art is a relationship. If the connection is real, it'll hold its value far beyond the market cycle."
2 Know the Artist's Trajectory
"Collectors don't just buy what an artwork looks like - they're buying where the artist is going."
Zaid encourages clients to explore the artist's background, education, exhibitions and media coverage. At Creed Gallery, he's worked closely with artists like Mason Newman, helping to shape and support careers from their early phases. "Being involved at a formative stage gives collectors access to important moments - before the wider market catches up."
3 Collect Slowly - But With Intent
"Building a collection doesn't mean buying fast. It means buying smart."
Zaid recommends focusing on quality over quantity. Whether it's one impactful original or a carefully chosen edition, each piece should feel like it belongs. "Your collection should reflect your values and interests - not just your walls. A strong collection builds its own identity over time."
4 Presentation Is Part of the Process
"Framing, condition and environment matter just as much as the artwork itself."
At Creed Gallery, all works are available with conservation-standard framing, often completed by the same professionals trusted to handle Banksy and other blue-chip artists. "We guide clients through every detail - not just the purchase, but the long-term care of their work."
5 Ask Questions, Build Relationships
"A good gallery should never rush you. It should inform you."
Zaid sees every collector relationship as long-term. "Whether you're buying your first work or sourcing a piece by Yayoi Kusama or Ai Weiwei, our role is to advise, educate and support. We're not just here to sell - we're here to guide."
Final Thought: Buy With Intention, Keep Exploring
For Zaid, the most meaningful collections are built slowly, with personal resonance and a clear point of view. "The goal isn't to impress. It's to connect - with the work, the artist and the journey."
Ready to start your collection? Book a private consultation or contact art@creedgallery.com
